Let’s face it. Whenever we get a new package in the mail, we can’t help but feel like it’s Christmas all over again.
So when it comes to subscription boxes, our level of EXCITEMENT rises to another level because of that extra layer of surprise. It’s like a gift for yourself (Psst… It’s good to indulge once in awhile…we won’t tell! 😉) Or, if you’re feeling extra giving, they make great gifts for your friends, family, and loved ones!
Subscription boxes have become EXTREMELY popular over the last couple of years — and for good reasons. But, are subscription boxes worth it? I mean, just look at this chart pulled from Google trends showing the increased interest over the last 5 years. Dang!
(Source: Google Trends, Keyword: Subscription Box)
The demand is rising and you’re probably still wondering:
- Why do people subscribe to subscription boxes?
- What are the benefits of a subscription box?
- Am I missing something here?
The answer is: it depends.
Here are 5 reasons why we believe subscription boxes are worth it.
One of the most common reasons people subscribe to subscription boxes is the ability to discover new (and often unique) brands and products that they may not have been exposed to before. For example, one of our subscribers mentioned that they LOVED the twistable laces from Unplugged Goods because they knew immediately what they wanted to use for but wouldn’t have known where to even begin to look for a product like it.
Of course, you can always spend hours browsing products yourself, but generally, subscription boxes have curators who are the expert and authority on that specific niche — saving you (the subscriber) a lot of time. And we all know how precious time is 😉
Subscription boxes are perfect if you’re looking for something VERY specific, in other words, a niche. No matter who you are and what your interests are, we’re pretty sure there’s a subscription box made just for you.
For example, Craftly focuses on sending high-quality well-crafted products from modern makers, and most are from small-batch brands that you may not have heard of. If you want to receive a specialized box with these kinds of goods, then Craftly is the subscription box for you!
Want to subscribe to Craftly? Right here, yo:
3. INDULGENCE (AKA: TREAT YO’ SELF)
The most fun about a subscription box is expecting the unexpected — in a good, spontaneous way of course! It feels good to look forward to something you know will come your way, kind of like a birthday or holiday.
Sometimes there is no rhyme or reason. You just want to feel good and to some people, that’s worth the cost. 🙂
4. COST AND CONVENIENCE
Cost and convenience are the most compelling reasons why people subscribe to subscription boxes. People LOVE getting a good bargain and for some subscription boxes, it’s the perfect solution for those looking to try out their favorite products that generally come with a price tag at a great value. Who doesn’t love a bang for their buck? 😉
Craftly is a good example of this. Handcrafted and small-batch products can be expensive, but our subscription lets you get a taste of it at a very affordable price.
Do you have products that you consistently use on a monthly basis (e.g. razors, coffee, etc)? Then there’s definitely a convenience factor to consider.
For example, if drinking coffee is part of your daily morning routine, Blue Bottle Coffee, a coffee roaster and retailer from Oakland, CA, will send you freshly roasted coffee beans directly to your door on YOUR schedule. How cool is that? Set it and forget it!
What most people don’t think about is that when you subscribe to a subscription box, it’s kind of like joining an exclusive club!
- You become a part of a community
- You connect with people who are like-minded and share the same interests as you
For example, if you like drinking wine and you subscribe to a “Wine of the Month” club, you’re connected with other wine lovers! Hello, new friends! 🙂
Alright friends, do you feel subscription boxes are worth it? Are you currently subscribed to any? And if not, what would convince you to subscribe to one? Share your thoughts with us in the comments below!